A ________ is the logic that guides the selection of a particular marketing mix to achieve marketing objectives.

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The marketing-mix strategy is the logic that guides the selection of a particular marketing mix to achieve marketing objectives. The marketing mix consists of product, price, promotion, and place (distribution) decisions that must be coordinated to provide maximum value to target customers. Therefore, the marketing-mix strategy is crucial in ensuring that the right combination of these elements is used to achieve marketing objectives. A promotional strategy refers specifically to the tactics used to promote a product or service, while a media strategy and media plan relate to selecting the appropriate advertising channels (e.g., TV, radio, social media) to reach the target audience. A media-mix model is a tool used to allocate advertising budgets across different media channels based on their expected effectiveness and cost.

A ________ Is the Logic That Guides the Selection of a Particular