The marketing team of a company that has acquired a new brand should be most concerned with which of the following?
A) changing the new brand's positioning
B) determining whether any brands in the portfolio should be repositioned
C) maintaining the new brand's current positioning
D) maintaining the positioning of brands in the portfolio
E) ensuring that the new brand's target market does not overlap with any of the existing brands' target markets
Correct Answer:
Verified
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