Cadillac's portfolio consists of sedans, a crossover, a sport utility vehicle, and a high-performance version of the sedan. The sedans are sold through the Cadillac dealer network, but the high-performance version is sold in limited volumes and is not available at all dealers. This difference in availability is an example of how the products within the Cadillac portfolio are differentiated by the ________ element of the marketing mix.

Question

Quizplus · Accepted Answer

The difference in availability of the high-performance version of the sedan is an example of how the products within the Cadillac portfolio are differentiated by the "place" element of the marketing mix. This refers to how the product is made available to the target market, such as through different channels, locations, or levels of distribution.

Cadillac's Portfolio Consists of Sedans, a Crossover, a Sport Utility