To attract a target audience of 25- to 35-year-olds, Godiva began running advertisements that resembled fashion advertisements. Godiva also began purchasing ad space in Vogue and Vanity Fair. In doing so, Godiva altered the ________ element of its marketing-mix strategy.

Question

Quizplus · Accepted Answer

Godiva altered the promotion element of its marketing-mix strategy by running advertisements that resembled fashion advertisements and by purchasing ad space in Vogue and Vanity Fair to attract a target audience of 25- to 35-year-olds.

To Attract a Target Audience of 25- to 35-Year-Olds, Godiva