Which of the following questions most closely involves analysis of the product element of the marketing mix?
A) What do competitors charge for their products?
B) What is the target's level of awareness for each competitive brand?
C) What are the company's manufacturing costs?
D) Are there any foreseeable changes in the requirements of the target?
E) Will wholesale, retail, or direct-to-consumer channels be used?
Correct Answer:
Verified
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