Which of the following questions most closely involves analysis of the price element of the marketing mix?
A) What do competitors charge for their products?
B) What is the target's level of awareness for each competitive brand?
C) What type of media is most appropriate to communicate the desired message to the target?
D) Are there any foreseeable changes in the requirements of the target?
E) Will wholesale, retail, or direct-to-consumer channels be used?
Correct Answer:
Verified
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