A marketer analyzing the types of media viewed and used by members of a target market is analyzing the ________ element of the marketing mix.

Question

Quizplus · Accepted Answer

The analysis of the types of media viewed and used by members of a target market falls under the promotion element of the marketing mix, which involves advertising, personal selling, sales promotions, public relations, and direct marketing.

A Marketer Analyzing the Types of Media Viewed and Used