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In Booms and Bitner's 7 Ps of the Marketing Mix

Question 37

Multiple Choice

In Booms and Bitner's 7 Ps of the marketing mix, physical evidence refers to which of the following?


A) the product image
B) packaging and design
C) the environment in which the service is delivered
D) the way in which the customer uses the product or service
E) the way the service is delivered

Correct Answer:

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