The marketing-mix classifications of the 7 Ps and the 4 Cs both take ________ marketing perspectives.

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The 7 Ps and the 4 Cs both take a relational marketing perspective. The 7 Ps (product, price, promotion, place, packaging, positioning, people) focus on creating value for the customer through building relationships and understanding their needs and wants. The 4 Cs (customer, cost, convenience, communication) are also focused on building relationships with the customer and meeting their needs, but with a greater emphasis on the customer's perspective and experience. Both marketing-mix classifications prioritize building long-term relationships with customers rather than just completing transactions.

The Marketing-Mix Classifications of the 7 Ps and the 4