Which of the following most accurately identifies the purpose of a marketing-mix model?
A) to identify the most appropriate target audience for a new product
B) to evaluate the contribution that each component of a marketing program makes to market performance
C) to identify the most effective media strategies to use to reach a target audience
D) to evaluate the effect of supply and price on level of customer demand
E) to select the most efficient marketing channels for a given product
Correct Answer:
Verified
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Q52: _ involves assigning portions of the marketing
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