Red Bull entered the U.S. soft drinks market with a niche product: a carbonated energy drink retailing at about twice what you would pay for a Coke or Pepsi. Red Bull was sold in unconventional outlets not dominated by the market leaders. In doing so, Red Bull was using the ________ element of the marketing mix against the market leaders.

Question

Quizplus · Accepted Answer

Red Bull was using the "place" element of the marketing mix by selling its product in unconventional outlets that were not dominated by the market leaders.

Red Bull Entered the U