Your current assignment at York Foods is to find the major benefits people look for in the packaged goods market , the kinds of people who look for each benefit, and the major brands that deliver each benefit. Your assignment involves an analysis of the ________ element of the marketing mix.

Question

Quizplus · Accepted Answer

The assignment is focused on identifying the major benefits people seek in the packaged goods market, the target audience for each benefit, and the brands that provide those benefits. This suggests that the analysis pertains to the product element of the marketing mix.

Your Current Assignment at York Foods Is to Find the Major