NutriSystem has typically targeted its weight loss programs toward women. Recently, however, it stepped up its efforts to attract male customers. As the company repositioned its brand for a different target audience, it was most important for NutriSystem to do which of the following?

Question

Quizplus · Accepted Answer

To effectively target a new audience, it is essential to understand their wants and needs. This will allow NutriSystem to tailor its products, messaging, and marketing efforts in a way that resonates with male customers. Understanding the target audience is crucial for any successful marketing campaign.

NutriSystem Has Typically Targeted Its Weight Loss Programs Toward Women