Costco's surprise offerings of seconds, overstocks, and closeouts occasionally including diamonds are an example of ________ under the 4 Cs model of the marketing-mix.

Question

Quizplus · Accepted Answer

Costco's surprise offerings of seconds, overstocks, and closeouts, including diamonds, are focused on providing customers with a high level of value by offering products at lower prices than regular retail stores. This aligns with the customer value element of the 4 Cs model of the marketing-mix.

Costco's Surprise Offerings of Seconds, Overstocks, and Closeouts Occasionally Including