FreshDirect, an online grocer with a customer-friendly Web site and a fleet of delivery trucks, calls itself "the new way to shop for food" and emphasizes that it brings quality foods "right to your door." This is an example of a company differentiating itself through the ________ element of the 4 Cs of the marketing mix.

Question

Quizplus · Accepted Answer

FreshDirect is differentiating from traditional grocery stores by highlighting the convenience of shopping for high-quality food online and having it delivered right to the customer's door, which falls under the convenience element of the 4 Cs.

FreshDirect, an Online Grocer with a Customer-Friendly Web Site and a Fleet