Serving the needs of two different target segments often requires different communications channels.

Question

Quizplus · Accepted Answer

Different target segments have different preferences and behaviors when it comes to communication. Therefore, it is necessary to use different communication channels to effectively reach each segment. For example, one target segment may prefer social media while another may prefer email newsletters, so a company would need to use both channels to effectively reach both segments.

Serving the Needs of Two Different Target Segments Often Requires