The creation of a marketing-mix model requires the use of a software package that maximizes marketing-mix elements with respect to particular financial outcomes.

Question

Quizplus · Accepted Answer

A marketing-mix model involves analyzing and optimizing various marketing-mix elements (such as price, promotion, product, and place) to achieve specific financial outcomes. To do this effectively, a software package is often used to collect and analyze data, and make recommendations for optimal marketing strategies. Thus, the statement is true.

The Creation of a Marketing-Mix Model Requires the Use of a Software