Tammi, a marketing manager of a line of women's facial cleansers, is trying to determine how to better track her target audience's wants and needs. Under the 4 Ps classification of the marketing-mix elements, Tammi is considering the product element.

Question

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Tammi is focusing on the product element of the marketing mix, which includes decisions related to product design, features, packaging, branding, and other aspects that affect customer needs and preferences.

Tammi, a Marketing Manager of a Line of Women's Facial