Scanner data collected during a one-day 20% off sale at a department store would be used to develop baseline data in a marketing-mix model.

Name: Scanner data collected during a one-day 20% off sale at a department store would be used to develop baseline data in a marketing-mix model.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Scanner data collected during a one-day 20% off sale would not be used to develop baseline data in a marketing-mix model because it represents a promotional period rather than normal purchasing behavior.

Scanner Data Collected During a One-Day 20% Off Sale at a Department