In general, organizations should identify which marketing activities to measure based on which of the following?
A) creative influences
B) artistic direction
C) marketing objectives
D) competitors' activities
E) previously measured activities

Question

Quizplus · Accepted Answer

Organizations should identify which marketing activities to measure based on their marketing objectives. Measuring activities that align with the objectives allows organizations to determine the effectiveness of their strategies and tactics in achieving those objectives. Measuring activities based on creative influences, artistic direction, competitors' activities, or previously measured activities may not provide insight into whether the marketing objectives are being met.

In General, Organizations Should Identify Which Marketing Activities to Measure