A regional restaurant chain spends $90,000 for a local television advertising campaign that delivers $450,000 in incremental revenue. What is the ROMI factor?
A) 4
B) 5
C) 50%
D) $360,000
E) $450,000

Question

Quizplus · Accepted Answer

The Return on Marketing Investment (ROMI) factor is calculated by dividing the incremental revenue by the marketing investment. In this case, $450,000 / $90,000 = 5.

A Regional Restaurant Chain Spends $90,000 for a Local Television