A marketer who wants to be certain that an advertisement is in line with campaign objectives should be more concerned with copy testing an advertisement before it is aired than after it is aired.

Question

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Testing the advertisement before airing it helps to ensure that it is aligned with the campaign objectives and can be optimized for better results. If the ad is tested after it airs, it may be too late to make any significant changes or corrections.

A Marketer Who Wants to Be Certain That an Advertisement