Simpson Products, Inc. requires that any marketing campaign it implements has a minimum expected ROMI factor of 2. This is Simpson Products' hurdle rate.

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A hurdle rate represents the minimum rate of return required by an investor or company, and in this case, Simpson Products, Inc. has a hurdle rate of 2 for their marketing campaigns' ROMI factor. Therefore, any campaign's expected ROMI needs to be at least 2 to meet this requirement.