Which of the following statements about marketing activities is most accurate?
A)Marketing is affected by society but rarely,if ever,affects society as a whole.
B)The marketing department works closely with other departments and employees to implement marketing activities.
C)Marketing activities are the sole responsibility of the marketing department;other departments are involved only if there is an emergency (such as a product recall).
D)Environmental forces do not affect marketing activities as long as a firm closely monitors its environment through rigorous market research.
E)Marketing directs the activities of all other departments in a business.

Question

Quizplus · Accepted Answer

Although an organization's marketing activity focuses on assessing and satisfying consumer needs,countless other people,groups,and forces interact to shape the nature of its activities.The marketing department works closely with a network of other departments and employees to help provide the customer-satisfying products required for the organization to survive and prosper.

Which of the Following Statements About Marketing Activities Is Most