Product, price, promotion, and place are all components of
A) the firm's required ongoing activities.
B) the marketing mix.
C) factors used to examine competitors' products.
D) the cluster of benefits that an organization develops to satisfy consumers' needs.
E) people with both the desire and the ability to buy a specific offering.

Question

Quizplus · Accepted Answer

The marketing mix consists of the four Ps: product, price, promotion, and place, which are used by businesses to market their products effectively.

Product, Price, Promotion, and Place Are All Components of