The United States Army was both praised and criticized for its use of a popular video game, America's Army, which was designed to reach potential recruits. The game's creator, Colonel Casey Wardynski, wanted to provide a sense of the training and teamwork one could find in the Army's military environment. The game was designed for "boys 14 years or older," which represent the Army's
A) mass market.
B) actual recruits.
C) restricted market.
D) target market.
E) untapped market.

Question

Quizplus · Accepted Answer

The target market refers to the specific group of people a product or service is aimed at. In this case, "boys 14 years or older" are the target market for the game, as they represent potential future recruits for the Army.

The United States Army Was Both Praised and Criticized for Its