The four Ps are commonly known as
A) the environmental or uncontrollable forces.
B) the environmental or controllable factors.
C) the marketing mix or controllable factors.
D) the marketing mix or uncontrollable forces.
E) environmental factors, both controllable and uncontrollable.

Question

Quizplus · Accepted Answer

The four Ps (Product, Price, Place, Promotion) are known as the marketing mix and are considered controllable factors that marketers can adjust to meet the needs of their target market.

The Four Ps Are Commonly Known as