Jakubowski Farms Gourmet Bread Base is the brand name for a mix designed for use in bread making machines. The mixes are sold in 2-pound canisters for $14.99 plus shipping. People learn about the product through word of mouth and bread machine demonstrations the company's founder gives to groups in Wisconsin, where she lives. The products are only available through the mail. This is a description of the company's
A) action plan.
B) market segmentation strategy.
C) mission statement.
D) marketing mix.
E) target market.

Question

Quizplus · Accepted Answer

The description outlines the company's marketing mix, which includes the product (bread mix), price ($14.99 plus shipping), place (available through mail), and promotion (word of mouth and demonstrations).

Jakubowski Farms Gourmet Bread Base Is the Brand Name for a Mix