Michelin's ________ can be summed up as "providing safety-conscious parents greater security in tires at a premium price."
A) customer value proposition
B) protocol
C) mission statement
D) core values
E) marketing program

Question

Quizplus · Accepted Answer

The customer value proposition is a statement that explains how a product or service provides value to customers, which in this case is providing safety and security in tires at a premium price.

Michelin's ________ Can Be Summed Up as "Providing Safety-Conscious Parents