Which of the following statements about relationship marketing is most accurate?
A)Relationship marketing has a short-term focus: increasing profits for the firm.
B)Relationship marketing prevents the need to offer unique value to customers.
C)Relationship marketing provides benefits for both customers and the organization.
D)Very few companies today are engaged in relationship marketing.
E)The Internet almost always has a negative impact on a firm's personal relationships with customers.

Question

Quizplus · Accepted Answer

Relationship marketing involves a personal,ongoing relationship between the organization and its individual customers that begins before and continues after the sale.It links the organization to its individual customers,employees,suppliers,and other partners for their mutual long-term benefit.Many companies use it,and the Internet can be used to gain customer insights that nurture better relationships.

Which of the Following Statements About Relationship Marketing Is Most