Publix Supermarkets and The Little Clinic signed an exclusive agreement, placing small walk-in health clinics inside selected stores. Publix customers can have simple medical needs addressed in a convenient and familiar environment seven days a week and pick up their prescriptions from the pharmacy without leaving the store. This is an example of
A) supplier management.
B) customer valuation.
C) societal marketing.
D) market aggregation.
E) relationship marketing.

Question

Quizplus · Accepted Answer

This is an example of relationship marketing, as it involves creating a partnership between Publix Supermarkets and The Little Clinic to enhance customer convenience and satisfaction by providing integrated services.

Publix Supermarkets and the Little Clinic Signed an Exclusive Agreement