After an assessment of needs,a marketing manager must translate ideas from consumers into concepts for products that a firm may develop.The concepts must then be converted into a tangible
A)marketing strategy.
B)macromarketing agenda.
C)micromarketing agenda.
D)marketing program.
E)marketing concept.

Question

Quizplus · Accepted Answer

Effective relationship marketing strategies help marketing managers discover what prospective customers need.They must translate this information into some concepts for products the firm might develop.These concepts must then be converted into a tangible marketing program.

After an Assessment of Needs,a Marketing Manager Must Translate Ideas