The period of American business history when firms could produce more goods than they could sell and the focus was on hiring more salespeople to seek out new customers is referred to as the ________ era.
A) sales
B) marketing concept
C) production
D) goods
E) market orientation

Question

Quizplus · Accepted Answer

The sales era is characterized by an emphasis on selling and advertising to overcome overproduction and increase sales, as firms had more goods than they could sell.

The Period of American Business History When Firms Could Produce