In 1952, General Electric's annual report stated, "The concept introduces...marketing...at the beginning rather than the end of the production cycle and integrates marketing into each phase of the business." This is a brief statement of what has come to be known as the
A) sustainability perspective.
B) age of consumerism.
C) sales concept.
D) marketing concept.
E) customer relationship management concept.

Question

Quizplus · Accepted Answer

The statement describes the marketing concept, which emphasizes integrating marketing into every phase of the business and focusing on customer needs from the start of the production cycle.

In 1952, General Electric's Annual Report Stated, "The Concept Introduces