Many companies subscribe to being "green" because they feel that consumers value this.Yet,in many of these same firms,office computers are left on 24 hours a day and office paper is not recycled.This example indicates it is not always easy for firms to act in accordance with the
A)marketing concept.
B)customer relationship management concept.
C)consumerism.
D)social entrepreneurship.
E)cause marketing.

Question

Quizplus · Accepted Answer

The marketing concept is the idea that an organization should (1)strive to satisfy the wants of consumers (2)while also trying to achieve the organization's goals.In this example,the organization would like consumers to view it as green,yet it is unable to carryout policies that will help it achieve that organizational goal.

Many Companies Subscribe to Being "Green" Because They Feel That