The view that holds an organization should satisfy the needs of consumers in a way that also provides for society's well-being is known as
A) the societal marketing concept.
B) the marketing concept.
C) consumerism.
D) social responsibility.
E) capitalism.

Question

Quizplus · Accepted Answer

The societal marketing concept is the idea that a company should make marketing decisions by considering consumers' wants, the company's requirements, and society's long-term interests.

The View That Holds an Organization Should Satisfy the Needs