Figure 2-3a

-The single measure that is shown in Figure 2-3a as part of a larger marketing dashboard is referred to as
A)trend analysis.
B)a marketing measurement.
C)a marketing gauge.
D)a marketing metric.
E)value analysis.

Question

Figure 2-3a
 
-The single measure that is shown in Figure 2-3a as part of a larger marketing dashboard is referred to as
A)trend analysis. 
B)a marketing measurement. 
C)a marketing gauge. 
D)a marketing metric. 
E)value analysis.

Quizplus · Accepted Answer

Each display in a marketing dashboard shows a marketing metric,which is a measure of the quantitative value or trend of a marketing action or result.

Figure 2-3a -The Single Measure That Is Shown in Figure 2-3a as in Figure