A technique that managers use to categorize strategic business units as question marks,stars,cash cows,or dogs is referred to as
A)an investment (ROI)analysis.
B)a synergy analysis.
C)a marketing audit.
D)a diversification analysis.
E)a business portfolio analysis.

Question

Quizplus · Accepted Answer

The Boston Consulting Group (BCG)model is a business portfolio analysis.BCG has given these specific names to the four quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization.

A Technique That Managers Use to Categorize Strategic Business Units