Apple's iPod sold more than 50 million units annually until 2010 when the iPhone integrated a music player.Since 2010 sales have been declining dramatically and in October 2014 Apple announced that it was discontinuing the iPod classic.Today Apple still sells three iPod product lines although declining sales and discontinued products suggest that this SBU is may have become a
A)question mark.
B)star.
C)hedgehog.
D)cash cow.
E)dog.

Question

Quizplus · Accepted Answer

In business portfolio analysis,an organization's SBUs often start as question marks and proceed counterclockwise to become stars,then cash cows,and finally dogs.Recent trends have forced Apple's iPod SBU to move toward being a dog (low market share in a low-growth market).

Apple's IPod Sold More Than 50 Million Units Annually Until