Taking stock of where the firm or product has been recently,where it is now,and where it is headed in terms of the organization's marketing plans and the external forces and trends affecting it is referred to as
A) tactical planning.
B) market planning.
C) goal setting.
D) environmental scanning.
E) situation analysis.
Correct Answer:
Verified
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Q246: In the 1980s,a lapse in production quality
Q246: A situation analysis refers to
A) taking stock
Q248: A situation analysis requires a firm to
Q249: An approach whereby an organization allocates its
Q251: The strategic marketing process
A)involves taking stock of
Q252: Step 3 in the planning phase of
Q254: The acronym SWOT, as in SWOT analysis,
Q254: An effective summary tool for an organization's
Q255: What are the three steps involved in
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