Figure 2-7

-Consider Figure 2-7 above.A Florida-based flashlight company has been extremely successful due in part to the number of hurricanes in Florida that result in power outages.The firm is thinking of expanding its product offerings to include other emergency supplies such as generators and survival kits (consisting of food bars,a water filtration system,first aid supplies,etc. ).Before going ahead with this decision,several factors had to be considered: (1)The firm has a great reputation with its flashlights and does not want to ruin it.(2)Its physical plant could be refitted relatively easily to make small generators,but it would be rather costly.(3)It would have to rely on another firm to manufacture and package the survival kits.(4)Although there are nine named hurricanes forecasted for the upcoming year,no one really can predict what will happen.The projected number of hurricanes would fall in which quadrant(s)of the SWOT analysis grid?

Question

Figure 2-7
 
-Consider Figure 2-7 above.A Florida-based flashlight company has been extremely successful due in part to the number of hurricanes in Florida that result in power outages.The firm is thinking of expanding its product offerings to include other emergency supplies such as generators and survival kits (consisting of food bars,a water filtration system,first aid supplies,etc. ).Before going ahead with this decision,several factors had to be considered: (1)The firm has a great reputation with its flashlights and does not want to ruin it.(2)Its physical plant could be refitted relatively easily to make small generators,but it would be rather costly.(3)It would have to rely on another firm to manufacture and package the survival kits.(4)Although there are nine named hurricanes forecasted for the upcoming year,no one really can predict what will happen.The projected number of hurricanes would fall in which quadrant(s)of the SWOT analysis grid?

Quizplus · Accepted Answer

For the firm,the weather is beyond its control-an external factor.If the hurricanes affect the area as expected or if there are more than expected,then this would be a favorable external factor,or an opportunity.If there are fewer hurricanes than expected,then this would be an unfavorable external factor-a threat.Therefore,the number of hurricanes could be either quadrant-opportunity or threat (C and D).

Figure 2-7 -Consider Figure 2-7 Above.A Florida-Based Flashlight Company Has Been Extremely