At which step of the planning stage of the strategic marketing process does a firm develop its marketing mix?
A)Situation analysis
B)Goal setting
C)Marketing program
D)Implementation
E)Market segmentation

Question

Quizplus · Accepted Answer

The marketing program represents the "how" aspect or Step 3 of the strategic marketing process,where an organization develops both its marketing mix and budget.

At Which Step of the Planning Stage of the Strategic