In which phase of the strategic marketing process does a firm obtain resources,design the marketing organization,develop schedules,and execute the marketing program?
A)Planning phase
B)Implementation phase
C)Evaluation phase
D)Strategic phase
E)Tactics phase

Question

Quizplus · Accepted Answer

The four components of the implementation phase include: (1)obtaining resources;(2)designing the marketing organization;(3)defining precise tasks,responsibilities,and deadlines;and (4)actually executing the marketing program designed in the planning phase.

In Which Phase of the Strategic Marketing Process Does a Firm