The third and final phase of the strategic marketing process is the
A)tactics phase.
B)strategic phase.
C)planning phase.
D)implementation phase.
E)evaluation phase.

Question

Quizplus · Accepted Answer

Evaluation,the third phase of the strategic marketing process,requires the marketing manager to (1)compare the results of the marketing program with the goals in the written plans to identify deviations and (2)act on these deviations,exploiting positive deviations and correcting negative ones.

The Third and Final Phase of the Strategic Marketing Process