Figure 2-11

-Based on the sales revenue data shown in Figure 2-11 above,as a marketing manager for Apple,you would most likely conclude that
A)the planning gap is narrowing.
B)the actual sales results (line B
E)are on track with the new plan (line B
D).
C)the actual sales results (lines AB and B
E)are on track with the 2005 plan (line B
C).
D)sales are increasing significantly since 2005 (line B
D).
E)another new plan has been needed since 2005,since the planning gap (wedge DB
C)is widening each year thereafter.

Question

Figure 2-11
 
-Based on the sales revenue data shown in Figure 2-11 above,as a marketing manager for Apple,you would most likely conclude that
A)the planning gap is narrowing. 
B)the actual sales results (line B
E)are on track with the new plan (line B
D). 
C)the actual sales results (lines AB and B
E)are on track with the 2005 plan (line B
C). 
D)sales are increasing significantly since 2005 (line B
D). 
E)another new plan has been needed since 2005,since the planning gap (wedge DB
C)is widening each year thereafter.

Quizplus · Accepted Answer

When evaluation shows that actual performance fails to meet expectations,managers need to take corrective actions,such as devising a new marketing plan.In Apple's case,another new plan should have been developed after 2005,due in large part to the phenomenal growth in iPhone and iPad sales.Line BD is the plan,not the actual sales.

Figure 2-11 -Based on the Sales Revenue Data Shown in Figure 2-11