The marketing plan for IBM's "Smarter Planet" strategy included which of the following marketing tactics?
A)Handing out "Smarter Planet" T-shirts on selected college campuses through the world
B)Providing samples of new hard drives for New York City businesses
C)Sponsoring the U.S.swim team for the 2012 Summer Olympics
D)Including a strong message in an annual report from IBM's chairman of the board and CEO
E)Garnering a celebrity endorsement from Jon Stewart,the then-host of "The Daily Show"

Question

Quizplus · Accepted Answer

The marketing tactics IBM used to communicate its "Smarter Planet" strategy included messaging from the CEO,Sam Palmisano.His message was a powerful statement."Smarter Planet," according to Palmisano,"is not a metaphor.It describes the infusion of intelligence into the way the world actually works."

The Marketing Plan for IBM's "Smarter Planet" Strategy Included Which