The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is referred to as
A) significant trend analysis.
B) organizational scanning.
C) environmental scanning.
D) a SWOT analysis.
E) marketing intelligence.
Correct Answer:
Verified
Q1: The social forces in the environment include
Q7: Many large consulting firms are beginning to
Q13: Pending federal legislation will require all online
Q14: A firm conducting an environmental scan of
Q14: The purpose of environmental scanning is to
A)
Q16: All of the following statements about the
Q19: The set of environmental forces that consists
Q20: A growing trend to "Buy American" may
Q33: Generally, the U.S. population is becoming
A) smaller,
Q36: The country expected to have the largest
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