Publishers were surprised by the dramatic success of the book Fifty Shades of Grey and believe that it would likely generate a fresh cycle of female-targeted romances packaged for the mainstream reader.This is an example of a(n)________ force impacting the marketing environment.

Question

Quizplus · Accepted Answer

Social forces include the demographic characteristics of the population and its values,the latter of which shape consumer buying patterns,as is the case with the publishing industry.

Publishers Were Surprised by the Dramatic Success of the Book