The Family Talk About Drinking guidebook developed by Anheuser-Busch to help parents and other adults talk with children about underage drinking is an example of
A)consumerism.
B)preemptive marketing.
C)ethical behavior in marketing.
D)the social marketing concept.
E)cause marketing.

Question

Quizplus · Accepted Answer

Millions of copies of Anheuser-Busch's Family Talk About Drinking guidebook have been distributed free to parents and educators.The Family Talk About Drinking program helps parents and other adults talk with children about underage drinking.Anheuser-Busch clearly acts on what it views as an ethical obligation to its customers and the general public with its alcohol awareness and education programs and community support.

The Family Talk About Drinking Guidebook Developed by Anheuser-Busch to Help