Even though his business is very small,the owner of a local restaurant wants to follow the American Marketing Association Statement of Ethics.Every month there is a "company cookout." At the end of the meal,the employee (from owner to members of the cleaning staff)who had the best idea for improving the restaurant is honored and given a $25 gift certificate plus a T-shirt that reads,"Great Minds Think Like Me." This action exhibits which key AMA ethical value?

Question

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"We will appropriately acknowledge the contributions of others,such as consultants,employees,and co-workers,to our marketing endeavors." American Marketing Association Statement of Ethics-Ethical Values: Respect (bullet 4).

Even Though His Business Is Very Small,the Owner of a Local